My approach: My number one goal is to serve the thing at hand. My philosophy is that the creative process is as much an act of discovery as it is an act of expression. A discovery of voice, of potential, of new directions, and it is, in fact, through this act of discovery that the artist enhances his or her range of expression.
Every project has its own needs. It is not a blank canvas. It comes to me with a life and a direction of it's own and a need for fulfillment. My number one job is to find what the "thing" needs and what it wants to be and to help it come to fruition. In finding that, and in serving that to its fullest, expression becomes inevitable.